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- How did the idea for M&M's start? The
story goes that Forrest Mars, Sr. took a trip to Spain during the
Spanish Civil War and saw soldiers eating pellets of chocolate with
hard, sugary coatings to prevent them from melting in the sun.
This inspired Forrest, and he went back to his kitchen to work on his
own version of this unique candy.
- M&M's were first sold to the American
military in 1941.
- For many years, all M&M's were brown, plain,
and sold in cardboard tubes. They travelled well in any climate.
- By the late 1940s, M&M's were largely
available to the public.
- In 1948, the packaging was changed to the brown
paper pouch that we all know today.
- In 1954, Peanut M&M's were introduced and the
company's profits continued to soar with both flavors. It was
also that year that the familiar M&M's characters debuted on TV
with their famous slogan, "The milk chocolate melts in your mouth, not
in your hand!".
- The different colors did not start until
1960. It was that year that red, yellow, and green were added to
the original brown.
- In 1972, the M&M's characters were now
included on the packaging. They had already been enormously
popular in print and TV advertising.
- Orange was added as an M&M color in 1976.
- A stupid thing happened in 1976. Red was
pulled from the M&M color line-up. Why? There was a
controversy over a certain red food coloring. This red food
coloring was not used in M&M's, but to avoid public confusion the
color was pulled.
- In 1987, red M&M's were back by strong
- 1995 was another big year for M&M's.
The public could actually vote on a new color of M&M's to add to
the line-up. The choices were blue, pink, purple, or no
change. Blue won by a landslide with 54% of the 10 million votes
- M&M's Minis, the candy and characters, were
introduced in 1996. They came in reclosable tubes and six